BMW India becomes the first premium car manufacturer here to attain a fan-base of one million on popular social networking site Facebook. And the one millionth fan was as special as the milestone itself.

‘On 31 July 2012, BMW India welcomed legendary sportsman, the GOD of cricket Sachin Tendulkar as the ‘One Millionth fan’ to mark the special occasion.’ says the company press release.

Dr. Andreas Schaaf, President, BMW Group India, said, “With the launch of BMW India page on Facebook, we have focused on harnessing the power of social media to create passionate brand engagement with the fans of BMW. Today, our Facebook page interacts with an ever-growing fan base and spreads Joy in the virtual world. With Sachin Tendulkar as the One Millionth fan of BMW India on Facebook, we are proud to have achieved yet another milestone in our social media journey.”

The iconic batsman Sachin Tendulkar said, “I have been driving BMW since 1993. I have owned various models- 3 Series, M5 and X5. Right from 1993, I started the trend of BMW and now my entire family including my brother and wife believes in BMW’s safety and comfort. It feels great to share the JOY of driving a BMW on social media and be the one millionth fan of BMW India community on Facebook.”